Monday, 27 July 2015

How to Become Digital Marketing Expert

how to become digital marketing expert with erum mahfooz

You may be wondering about the best way to become digital marketing expert, in a situation where you have marketing background and want to become digital marketing expert. Although there are more than a few courses on digital marketing being offered as online courses, workshops and one-on-one coaching programs, the best way to become a digital marketing expert is start practicing digital marketing from today.
The good new about digital marketing is that you can begin at a very small scale. An Internet connection, a computer and a small amount of money is all you need to become digital marketing expert. By applying the concepts in your own mini-projects, you can learn digital marketing.
On the other hand, there are MBA programs with specialization in digital marketing. In addition, there are certification exams like Google Adwords certification and HubSpot Inbound Marketing certification program. How does attending all these courses and obtaining all these certificates make you become digital expert? The answer is capital NO.
These courses may just help you learn the nitty-gritty and some advanced concepts associated with digital marketing, but it does not make you career ready for a Digital Marketing Manager position. It is digital marketing experience that will earn you digital marketing expertise.

Components of Digital Marketing
  • Mobile Marketing
  • Content marketing
  • Web Analytics and reporting
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Social Media Marketing
  • Paid Search (PPC)
  • Digital Display Marketing (Ad Ops)
Applying Digital Marketing on a Small Scale
  • Select any topic you have passion for and start a blog about it.
  • Learn a bit concerning search engine optimization and write search engine optimized articles in your blog.
  • Do the installation of Google Analytics tracking code and observe if you are getting some traffic to your blog.
  • Sign up for an Adwords account and conduct keyword research to discover what people are searching for in Google to get information on the topic you are blogging about.
  • Create more articles and publish them on your blog.
  • Apart from your personal page, sign up for a Facebook page devoted to your blog and share the articles there.
  • Promote your page through Facebook advertising.
  • Put Facebook like box into operation in your blog.
  • Use the free Wordpress plugins to insert social sharing buttons in your blog articles.
  • Register for an email marketing service like Aweber.
  • Insert email signup forms in your blog and gather subscribers. Whenever you publish anything in your blog, make sure you email subscribers.
  • Use email marketing to promote your Facebook page and also get more email subscribers from your Facebook page in turn.
If you invest one hour a day, you can complete all the above steps in 30 days. You must have gained a little of hands-on experience in Digital Marketing. You cannot become digital marketing expert in 30 hours, but you will a pretty better qualified one than most people there on the market.

You can also use Google webmaster tools integration to increase your expertise as it is quite significant for digital marketing.

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