Thursday, 2 April 2015


Since our actual word is digital, it is necessary for your business to have its place in the digital environment. Digital marketing enables you to have such place since it is measurable and less expensive than traditional marketing.
Erum Mahfooz lists various ways to use digital marketing for driving conversions and popularize your business. SEO or Search Engine Optimization is tweaking mainly your website in a way that it shows up organically or naturally in various search engine results such as Bing, Yahoo, Goggle or any other. SEO is the most cost-effective strategy of marketing that brings natural traffic to your company.
According to Erum Mahfooz, Search Engine Marketing or SEM is the inclusive approach to bring traffic to your company mainly via paid efforts. The world of SEM is complicated and diverse. According to the structure of your business, you can select cost-per-thousand impressions (CPM) model, cost-per-click (CPC) model, or pay-per-click (PPC) model. The most popular stages for SEM are Bing Ads on Yahoo Bing Network and AdWords on Google Network.
SEM includes also Paid Social Advertising, Mobile Marketing, and Site Remarketing & Search Retargeting. Erum Mahfouz recommends hiring experts to manage your work since you can lose a lot of money with wrong planning.
In 2014, research revealed that the absolute technique of marketing was content creation. The latest updates to the algorithm of Google including Hummingbird, Penguin, or Panda showed that the most valuable metric was content while filtering results of search. You can create content on various topics by being creative. Then, you can link the content indirectly and skillfully to your business. You have also to tailor your content for various platforms. For mobile phones, the content should be short and crisp. If your content is good, people will share it along with the link to your business.
Erum Mahfooz recommends also Social Media Marketing or SMM for an efficient marketing. It involves bringing traffic to your business or sites through social platform such as LinkedIn, Google Plus, Pinterest, Twitter, Instagram, Facebook, and many others. Since good content is liked and shared, you have to create and tailor content for various platforms of social media. Erum Mahfooz recommends being original and prolific because you have to interact with users at least four times daily. Your efforts in SMM can be particularly helpful for driving sales and branding.
Remarketing or Retargeting is an approach to target clients who visited already your website. Mobile marketing is another helpful way to promote your business. Do not forget to tailor your content, apps, and website for mobile devices. Interactive marketing approach engages the prospective client in a conversation. Invite your customers to give feedback after using your services or products in order to build a long lasting relationship. This way, you will be able to tailor offers according to the browsing activities and preferences.

Another way to bring traffic to your business and brand is viral marketing. This approach involves the exponential spread of your content online. Web analytics enables you to predict, report, plan, analyze, understand, measure, and collect the activities of the web for your business.


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